What do we use cookies for?
We use cookies and similar technologies to recognize your repeat visits and preferences, as well as to measure the effectiveness of campaigns and analyze traffic. To learn more about cookies, including how to disable them, view our Privacy Policy. By clicking “I Accept” on this banner or using our site you consent to the use of cookies unless you have disabled them.

Your Cart

Your cart is currently empty.
Subtotal:

Upload a photo of your space

For best results we recommend marking 10 inches on your wall with tape to get a sense of scale. Make sure to have the floor visible in the photo.

Les Maîtres de l'Affiche

Czechoslav Exhibition (Plate 56)

$1,275

Framed Size: 19.25" x 20"

original stone lithograph 

View in Your Room
les_maitres_de_l_affiche_czechoslav_exhibition
$1,275
About the Work

About the Work

“Les Maitres De L’Affiche” (The Masters of the Poster) is a phrase that refers to one of the most prestigious and influential art publications in history. The 256 color plates that make up the suite represent a wide-ranging selection of outstanding original posters from the turn of the twentieth century when this popular art form first reached its peak.

Early printed posters were very text-heavy, with relatively few illustrations. After all, they were created to advertise products, and adding an illustration to an advertisement in the mid-1800s was not commonplace. However, during the second half of the nineteenth century, when all types of commercial products were aesthetically upgraded, serious artists began to see the new possibilities in the poster medium. By linking their imagery to modern commerce, the thinking was that each would be enhanced by the value of the other.

This was especially true for Jules Cheret (1836-1932) whose unique combination of artistic, technical, and entrepreneurial talents paved the way for an actual poster industry. Cheret opened his own print shop in Paris in 1866 – Imprimerie Chaix – and his work then began to inspire numerous emulators throughout Europe and America.

By the 1890s the streets of every great city were enlivened by large, colorful posters. The posters had not only caught the fancy of the public, but its best examples were already being regarded as true works of art (specifically, as fine prints) to be exhibited, reviewed in journals, and collected and reproduced in a more manageable form. In the last five years of the century, the ebullient spirit of the “Belle Epoque,” gave birth to a new artistic movement. It was during those years that Imprimerie Chaix was to play a significant part in codifying, hallowing, and perpetuating Cheret’s vision through printmaking. The print shop published smaller chromolithographic versions (in authentic colors) of over 200 highly regarded posters from the time. These posters were created by more than 90 great artists, each bringing this fabulous period to life for us today.

The renowned set of 256 posters were created by Imprimerie Chaix, forever to be known as a set as “Les Maitres de La’Affiche.” Each poster was rendered as a separate sheet measuring 11 ¼ x 15 – inches. The set was compiled uniquely. Every month for 60 months – from December 1895 through November 1900 – subscribers received a wrapped parcel containing four consecutively numbered poster reproductions. Each parcel consisted of 16 occasions (each of the five Decembers, the Junes, as well as the March and September months from the final three years of publishing). The monthly wrapper also contained a bonus plate, not a poster reproduction, of a specially created lithograph. The compilations of this set of original posters make up the complete suite known as “Les Maitres De L’affiche.”

“Czechoslav Exhibition (Plate 56)” was created by Voytech Hynais who was a Czech painter, designer, and graphic artist. He designed curtain of the Prague Nationale Theatre, decorated some buildings in Prague and Vienna. “Czechoslav Exhibition (Plate 56)” is an original lithograph in colors. The antique lithograph was created by Voytech Hynais in 1894 and released in January 1897. The image size: 9.75 x 10.25 inches Paper size is 15.75 x 11.25 –inches.