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In 1921, Gabrielle ‘Coco’ Chanel launched her first perfume, “Chanel No. 5,” in Paris. It was the first to exclusively rely upon synthetic notes and it was an immediate sensation. To this day it remains one of the top selling perfumes in the world. In addition to the popularity of the scent, its flacon is iconic for its modernity. Both for innovation and design, the fragrance and the packaging were - and are - associated with the sexual liberation of the modern woman in the 1920s.
In 1985, Andy Warhol launched his interpretation of ‘Chanel No. 5’ in his Ads series. Warhol’s Ads series combines his professional experience working in advertising with his interests in commercialism, consumerism, everyday objects, brands, status, and fashion. The Ads are among his most desirable and recognizable series and the Chanel works, in particular, are among the most popular. Combining two twentieth-century icons, the Chanel works appeal on a variety of levels to a wide range of collectors. They are so desirable among Chanel clients that in 1997 the Andy Warhol Foundation and Chanel partnered to release limited edition packaging for the star fragrance with an interpretation of Warhol’s work on it.
The interest in the Chanel-Warhol connection continues today in both the fashion and the art worlds. In 2013 the Palais de Tokyo featured an exhibition, “No. 5 Culture Chanel”, in which homage was paid to Chanel’s status as a cultural icon and Warhol’s famous ‘Chanel No. 5’ images were included. “Chanel (#54, Ads)” would be well-placed in any collection focusing on twentieth-century iconography, culture or fashion. “Chanel” is a 38 x 38 – inch unique trial-proof screen-print.
Andy Warhol is seen as one of the most prolific American artists of all time, whose undeniable influence proved him to be a leading figure within the Pop Art and Culture Movement. Warhol was a multitalented individual; he was an artist, filmmaker, producer, designer, and photographer. Warhol was born on August 06, 1926 in Pittsburgh, Pennsylvania. From an early age, Warhol was interested in the arts as he was often sick at home than at school. Rather isolated due to childhood illnesses, a young Warhol entertained himself by drawing and with other artistic hobbies. Eventually, Warhol graduated high school with aspirations to become an illustrator in the world of advertising. He received his Bachelor’s degree in Graphic Design from the Carnegie Mellon University of Technology and moved to New York to pursue his creative dream.