les_maitres_de_l_affiche_lippincotts
45% off

Lippincott's (Plate 132)

Regular price $1,275.00 Sale price $695.00
Size 13 x 9
About the Work
“Les Maitres De L’Affiche” (The Masters of the Poster) is a phrase that refers to one of the most prestigious and influential art publications in history. The 256 color plates that make up the suite represent a wide-ranging selection of outstanding original posters from the turn of the twentieth century when this popular art form first reached its peak.

Early printed posters were very text-heavy, with relatively few illustrations. After all, they were created to advertise products, and adding an illustration to an advertisement in the mid-1800s was not commonplace. However, during the second half of the nineteenth century, when all types of commercial products were aesthetically upgraded, serious artists began to see the new possibilities in the poster medium. By linking their imagery to modern commerce, the thinking was that each would be enhanced by the value of the other.

This was especially true for Jules Cheret (1836-1932) whose unique combination of artistic, technical, and entrepreneurial talents paved the way for an actual poster industry. Cheret opened his own print shop in Paris in 1866 – Imprimerie Chaix – and his work then began to inspire numerous emulators throughout Europe and America.

By the 1890s the streets of every great city were enlivened by large, colorful posters. The posters had not only caught the fancy of the public, but its best examples were already being regarded as true works of art (specifically, as fine prints) to be exhibited, reviewed in journals, and collected and reproduced in a more manageable form. In the last five years of the century, the ebullient spirit of the “Belle Epoque,” gave birth to a new artistic movement. It was during those years that Imprimerie Chaix was to play a significant part in codifying, hallowing, and perpetuating Cheret’s vision through printmaking. The print shop published smaller chromolithographic versions (in authentic colors) of over 200 highly regarded posters from the time. These posters were created by more than 90 great artists, each bringing this fabulous period to life for us today.

The renowned set of 256 posters were created by Imprimerie Chaix, forever to be known as a set as “Les Maitres de La’Affiche.” Each poster was rendered as a separate sheet measuring 11 ¼ x 15 – inches. The set was compiled uniquely. Every month for 60 months – from December 1895 through November 1900 – subscribers received a wrapped parcel containing four consecutively numbered poster reproductions. Each parcel consisted of 16 occasions (each of the five Decembers, the Junes, as well as the March and September months from the final three years of publishing). The monthly wrapper also contained a bonus plate, not a poster reproduction, of a specially created lithograph. The compilations of this set of original posters make up the complete suite known as “Les Maitres De L’affiche.”

“Lippincott’s (Plate 132)” was created by William Carqueville was an American illustrator and printmaker. Although he studied in Paris for a brief time, Will Carqueville lived in Chicago for most of his life. He founded his own lithographic press there and designed posters for Lippencott's as well as other American literary magazines. His style was somewhat influenced by another American poster artist, Edward Penfield. In the United States, as in Europe at this time, literary magazines flourished and several-Harper's, Lippincott's, Scribner's, and The Atlantic Monthly in particular-helped to popularize the current style of poster design, associating it with the cultural tastes of the day. “Lippincott's (Plate 132)” is a 13 x 9 – inch original stone lithograph created in 1898.
About the Artist

Les Maîtres de l’Affiche (1895–1900)
Issued in Paris by Imprimerie Chaix under Jules Chéret, Les Maîtres de l’Affiche is the most celebrated poster series of the Belle Époque. Each lithograph, about 15.5 × 11.25 inches, is an original 19th-century impression created for collectors and stamped with authenticity. The series features leading artists including Chéret, Mucha, Toulouse-Lautrec, Grasset, and Steinlen, and remains a definitive record of poster art’s golden age.

Start your collection with guidance you can trust

For nearly 50 years, we’ve helped new collectors find artwork they love and understand the stories behind each piece. Our gallery consultants offer personalized guidance, whether you’re exploring originals, limited editions, or discovering an artist for the first time. Visit your nearest gallery to start collecting with confidence.

Frequently Asked Questions

What is included with my purchase?

Your artwork comes with a Certificate of Authenticity (or Letter of Authenticity), professional packaging, and insured delivery.

How is the artwork shipped?

We ship fully insured, using trusted carriers. Each piece is professionally packed to ensure safe arrival. Shipping times vary based on the location of the art, its destination, and whether or not it is framed (ready to ship) at the time of your purchase.

Do you frame the artwork?

All our works come beautifully framed. Some print multiples may have framing options if we have unframed editions available in our warehouse. Our in-house framing provides high-quality moulding, acid-free materials and either UV plexiglass or framer’s grade acrylic. High value works may be framed in custom, closed-corner frames, and are often framed in Optium museum glass for enhanced clarity.

Does Martin Lawrence Galleries provide Appraisal Services?

No, Martin Lawrence Galleries does not provide appraisal services. To ensure that appraisals are fully independent and unbiased, it is best practice for them to be carried out by certified appraisers who have not had prior involvement with the sale or handling of the artwork. For that reason, we do not appraise artworks that we handle, and instead recommend that collectors seek an independent, certified appraiser.

Does Martin Lawrence Galleries take works in on consignment?

No, we own the vast majority of our inventory and do not seek out consignments from Sellers.

Will Martin Lawrence Galleries help me install my artwork?

Yes, if you purchase from a local gallery, your consultant will be happy to assist you with hanging the artwork in your home.

Can I see the artwork in person?

Martin Lawrence Galleries has seven galleries across the country where you may be able to see the exact piece you are interested in. Print and sculpture multiples are more likely to be in several places for possible viewings whereas unique artworks will be constrained to one location. We are happy to facilitate your visit to one of our galleries if that is convenient for you. We can also take videos and extensive photos if a visit is not possible. Please contact us at martinlawrencegalleries.com.

Why buy from Martin Lawrence Galleries?

We have over 50 years of experience, seven gallery locations across the United States, and a track record of connecting collectors with the right artwork.

Is buying art complicated?

No. Our consultants are here to guide you through the process, answer your questions, and make buying art simple and rewarding.

How do I know what artwork is right for me?

We encourage you to buy what you love. Our consultants will help you find the right piece that fits your taste and collection.

How should I care for my artwork?

Please visit our page on specific instructions on how to take care of your artworks. Care Instructions

Return Policy

We stand by our artwork. Please review our detailed return policy here.

OUR GALLERIES

Costa Mesa, California
3333 Bear Street
949-759-0134

Mon–Sat: 11:00am – 8:00pm

Sun: 11:00pm – 6:30pm

Costa Mesa, California
lajolla_gallery_new_location_1152_5_24_update__PID:3170b9ca-13f7-467a-b97b-d3f85d9cd3d2
La Jolla, California
1152 Prospect Street
858-551-1122

Sun – Thurs: 11:00am – 5:00pm

Fri: 11:00am – 6:00pm

Sat: 11:00am – 7:00pm

La Jolla, California
Las Vegas, Nevada
3500 Las Vegas Boulevard South
702-991–5990

Sun – Thurs: 10:00am – 11:00pm

Fri – Sat: 10:00am – 12:00am

Las Vegas, Nevada
New Orleans, Louisiana
433 Royal Street
504-299-9055

Mon-Sun: 10am - 6pm

New Orleans, Louisiana
New York, New York
457 West Broadway
212-995-8865

Mon – Sat: 10:00am – 7:00pm

Sun: 11:00am – 7:00pm

New York, New York
San Francisco, California
366 Geary Street
415-956-0345

Mon-Sun: 10am - 6pm

San Francisco, California
Schaumburg, Illinois
5 Woodfield Mall, Second Level Nordstrom Wing
630-954–3033

Mon – Sat: 10:00am – 9:00pm

Sun: 11:00am – 6:00pm

Schaumburg, Illinois